Spreading the Word
Now that “Learning Later, Living Greater” has been published and is available for purchase, it’s time to start spreading the word about it. It’s time for me to become a full-time promoter, marketer, call it what you will. I have to begin “hawking” my book. This is definitely stepping outside my comfort zone.
I’ve never been comfortable with “sales.” Years ago, in the late 1970s and early 1980s, as a young wife and mother I sold “timesharing,” real estate. I got my real estate license because my first husband thought it was the perfect field for me, something that would mesh well with raising a family. Although I liked the product – vacations – the sales part of it was not fun for me. I did it though for several years but was glad to “hang it up.”
Now, once again, I’m being called on to get back into sales. But, since my book is published by a small press who don’t have the resources for a large sales campaign, it’s up to me to spread the word. And, since I truly believe in the message of the book – lifelong learning for older adults changes and enhances their later lives – I’ve giving it my best shot.
So everyday I’m sending out emails to newspapers and magazines, making phone calls, thinking up ways to promote the book – in short I’m a one-man sales force. My son, the co-author of the book, is out straight right now finishing up two other books, so he can’t help much. It’s really up to me.
What’s fun though, is that I never know who might be emailing or calling me. I’ve had some interesting and wonderful responses to all my work, and that’s very rewarding. Every day brings a fresh new challenge, real intellectual growth, and right now things are very busy and certainly not boring.
Next – A Gathering of Local Authors
Now that “Learning Later, Living Greater” has been published and is available for purchase, it’s time to start spreading the word about it. It’s time for me to become a full-time promoter, marketer, call it what you will. I have to begin “hawking” my book. This is definitely stepping outside my comfort zone.
I’ve never been comfortable with “sales.” Years ago, in the late 1970s and early 1980s, as a young wife and mother I sold “timesharing,” real estate. I got my real estate license because my first husband thought it was the perfect field for me, something that would mesh well with raising a family. Although I liked the product – vacations – the sales part of it was not fun for me. I did it though for several years but was glad to “hang it up.”
Now, once again, I’m being called on to get back into sales. But, since my book is published by a small press who don’t have the resources for a large sales campaign, it’s up to me to spread the word. And, since I truly believe in the message of the book – lifelong learning for older adults changes and enhances their later lives – I’ve giving it my best shot.
So everyday I’m sending out emails to newspapers and magazines, making phone calls, thinking up ways to promote the book – in short I’m a one-man sales force. My son, the co-author of the book, is out straight right now finishing up two other books, so he can’t help much. It’s really up to me.
What’s fun though, is that I never know who might be emailing or calling me. I’ve had some interesting and wonderful responses to all my work, and that’s very rewarding. Every day brings a fresh new challenge, real intellectual growth, and right now things are very busy and certainly not boring.
Next – A Gathering of Local Authors
posted by Nancy Merz Nordstrom at 7:01 AM
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