Wednesday, July 30, 2008

The Internet: A Useful Learning Tool for Older Adults

“Internet usage by older adults is growing by leaps and bounds,” says Nancy Merz Nordstrom, author of “Learning Later, Living Greater: The Secret for Making the Most of Your After-50 Years” (Sentient Publications: ISBN: 1-59181-047-7). “They are using the Internet to learn about ways to make their lives better- searching for information on personal needs, keeping in touch with family and friends, reading periodicals and newspapers, and researching product information” she says. For older adults, as well as the 78 million Baby Boomers looking for ways to enhance their retirement, the Internet is proving to be a very useful learning tool.

Pelham, NH (PRWEB) July 30, 2008 - According to Benjamin Franklin “The doors of wisdom are never shut,” author Nancy Merz Nordstrom says. “Little did he realize when he uttered those words some 250 years ago, how prophetic they would be. Today, knowledge and hopefully wisdom, are indeed available 24 hours a day, 7 days a week, 365 days a year, thanks to the Internet, the Information Super Highway. And older adults are embracing it with open arms.”

According to a Burst Media survey, U.S. online adults 55 years and older, who are usually the heaviest users of off-line media, say the ability to access online content any time of the day, and the greater accuracy of online information, are the primary advantages of the Internet versus TV, radio, magazines, or newspapers. Online learning is also a big part of this usage with 34.7% saying education is another reason for using the Internet.

In fact, numerous studies have shown that keeping your brain challenged is key to helping maintain its health. Thanks to a computer and a hookup to the Internet, Nordstrom says “you have all the tools you really need to help ensure this happens. And it’s not weather dependent, or available only if you are up and about. You can go online from the comfort of home, at your own pace, and in your own time, no matter what your physical capability. It doesn’t get much better than that.”

This is the very reason “Learning Later, Living Greater” author Nordstrom, has added a fourth tool – the Internet – as a way for older adults to use lifelong learning as a health club for their bodies, minds, and spirits.

Her book describes in detail how keeping your mind, body and spirit enriched through lifelong learning in the classroom, educational travel and meaningful community service can lead to an enriching later life. She has now added the Internet as yet another way to ensure life fulfillment.

“Whether you want to learn for college credit, or to upgrade job skills, or to learn for the sheer joy of learning, the Internet gives you that opportunity,” she says. “You are exposed to a wealth of knowledge, centralized in one place and available with a few key strokes. Using the Internet expands our intellectual, social and spiritual horizons. It can even help us physically if we find and use health information that inspires us to live healthy lifestyles,” continues Nordstrom.

As Jeanette Berlin, one older learner says, “I like to think of lifelong learning through the Internet as a way to help in my personal development and growth. Thanks to the Internet keeping my mind active is easier than it’s ever been before.”

Nancy Merz Nordstrom (Email: learninglater@comcast.net) is a frequent consultant to news organizations and outlets eager to discuss the redefinition of retirement for older adults as well as the Baby Boomer generation. She blogs at numerous websites and is one of lifelong learning's preeminent experts.

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Monday, July 28, 2008

KSB Promotions

My wonderful publisher, Connie Shaw, at Sentient Publications signed me up with KSB Promotions, as a way to get leads.

KSB Promotions – www.ksbpromotions.com – according to their web site, “provides publishers and authors with coordinated campaigns, professionally created and executed for optimum visibility. We handle only non-fiction publications so you are sure to get the most targeted publicity campaign available. We do what you need done, when you need it done, at a price you can afford.”

Through their special media alert section, relevant leads from journalists, reporters, writers, interviewers, anyone looking for help with a particular subject, are sent to their clients. I have been receiving an average of six leads a week, all of which deal with my field of lifelong learning for older adults. In turn, I send a short email to the person requesting help, with a brief outline of how I might be able to help them. I have high hopes for more exposure for my book, Learning Later, Living Greater: The Secret for Making the Most of Your After-50 Years.

For more information on lifelong learning for older adults be sure to visit www.learninglater.com

"Learning Later, Living Greater: The Secret for Making the Most of Your After-50 Years" is available at www.amazon.com

Till Next Time…

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Wednesday, July 16, 2008

Boomer Magazine

Thanks to an email I sent to about 50 magazines I was contacted by Boomer Magazine. It looks like I will be writing a column called Learning Later, Living Greater for the magazine which is published quarterly in early September, December, March and June.

Their web site says, “Boomer Publishing Company was created in February 2006. Two business executives, better known as "friends," had a dream to produce a publication that would cater exclusively to the most exciting and diverse generation of our time - YOU, the boomers! This magazine is different because you are...well...different! You paved the way for thinking outside the box, had the courage to ask the question, "why?," and continue to be the driving force in our society today!”

As of today, Boomer Magazine has published three issues and copies go out to approximately 5,000 subscribers. The publishers plan to expand that base slowly, building advertising revenue at the same time. The magazine is published in Springfield, Missouri but reaches into 25 states with its subscription base.

This is just the demographic I am hoping to reach as my book, Learning Later, Living Greater: The Secret for Making the Most of Your After-50 Years, was written to help them plan for and make room in retirement for lifelong learning, an incredibly valuable tool for enhancing their later years.

I am quite excited to be a new Boomer Magazine contributor and look forward to a long and fruitful association.

You can find their web site at www.boomerthemagazine.com

Till Next Time…